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Specialty Europe Austria

Insurance Day Atlas: Growth for traditional products in Austrian life sector

  • News

The sale of unit-linked savings products in Austria has decreased in popularity as a result of the worldwide financial crisis from almost half of the market in 2009, to just under 40% by the beginning of 2012. This has resulted in a significant change in the marketing strategies of insurance companies which now highlight the importance of protection to customers as opposed to a focus on investment returns

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support +44 (0)20 3377 3996 / APAC support at +65 6508 2430

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