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Big Data in marketing: It’s all about the customer

  • Analysis

Big Data is about the volume, velocity and variety of consumer information which is available and which, if analysed quickly and effectively, can be used to drive appropriate actions that forge better and more profitable customer relationships

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support +44 (0)20 3377 3996 / APAC support at +65 6508 2430

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